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In the ever-evolving landscape of user experience, one classic feature has emerged as the standout of the year—the comment section. What once seemed like a simple addition to user interaction has now evolved into a pivotal element reshaping the dynamics of content consumption on leading platforms.

In recent times, the comment section has taken center stage, becoming the nucleus of engagement across the world's most popular user experience platforms, including Instagram and TikTok. Its evolution from a mere feedback channel to an engaging hub has been staggering, so much so that Instagram introduced

the feature of enabling users to create reels as

a reply specific comments, further fuelling the interactive potential of comments.

The exponential surge in new Instagram accounts solely dedicated to anonymous commenting on reels and TikToks attests to the growing significance of this feature. Users now establish side accounts with the primary intent of engaging in the comment sections freely and anonymously, amplifying the discourse and interaction around content.

One cannot overlook the important role comments play in determining the virility of content today. The time spent by users engaging in vibrant or controversial conversations within the comment section while reels and TikToks loop is now a defining factor for content creators. The phenomenon has led many creators to focus on creating controversial content aimed at igniting such conversations to boost their content consumption.

Undoubtedly, this trend signifies the future of content-consuming platforms. The likes of streaming platforms such as Netflix, Disney, or Hulu should take note and swiftly implement similar features. Obviously not suitable for all scenarios such as watching a thriller for the first time. But definitely has a potential in also conversation worthy movies, comedies and comfort series and there is a way around implementing it to fulfil its engaging potential in such platforms. In my Reviving A Dying Netflix I introduce the idea and work around it.

The trajectory of comments from a humble feature to the crux of user interaction illustrates a paradigm shift in the UX landscape. Content platforms must recognise this evolution and adapt swiftly to embrace the comments feature, fostering a richer and more engaging environment for users.

As we journey further into the digital age, the influence of comments on content consumption will undoubtedly continue

to soar, reshaping the very fabric of user

experience on multimedia platforms.